Viseeon Group – Optical Brand Transformation

As Marketing & Brand Director for Viseeon Group, I led the full rebranding and marketing strategy for a network of optical stores across Ontario. The goal was to unify multiple independent clinics under one recognizable, modern identity that reflected trust, care, and innovation.

Through a mix of in-store branding, digital presence, and local marketing, we achieved a 250% increase in sales and reached over 10,000 new customers in just one year. My team and I developed the brand’s visual identity, social media campaigns, and seasonal promotions, and introduced strategic collaborations with local businesses and the Burlington Brewery to build community visibility.