Social Events

This project showcases our ability to transform slow weekdays into high-energy community experiences through creative programming and targeted marketing. We designed and executed themed events such as drag shows, salsa nights, bingo, beer-pairing dinners, and running-club meetups, each supported by data-driven Facebook and Google campaigns.

By analyzing past audience behavior and interests, we refined our targeting strategy and consistently achieved 80–100% venue capacity on traditionally slow days (Monday–Thursday). These activations not only increased weekly revenue but also built a loyal local audience that kept returning for new experiences.